Lucas Falkavage, a video production major, and Gabby Granger, a digital marketing technology major, learned from the presentation that being able to work with others is one of the most important aspects of video and photo production. They list clear communication, initiative, responsibility and empathy as the most important skills for teamwork.
Falkavage, of Stevens Point, saw the amount of problem-solving that goes into creative projects, even at professional levels. “It’s really good for students to see industry professionals and their processes. From using a camera they weren’t familiar with, to creating a rig out of PVC to create the perfect slow-motion shot. Creative work means problem solving at all levels,” he said. “Teams can do so much more than individuals. When the time comes to fulfill your role, take charge and do it to the best of your ability.”
Granger, of St. Paul, was most interested to learn about the importance of having different areas of expertise to support an idea. “Everyone has a role they need to execute, and they must work together to achieve the project’s goals,” she said. “When working on a project, everyone has their unique job and role. It is extremely important to be able to work together to ensure a successful project.”
Video production Program Director Keif Oss said the course “is designed to represent the interdisciplinary aspect that reflects the industry. We train our students to work as both a creative and production team in roles such as director, director of photography, camera operator, lighting gaffer, digital image technician, set design, styling and more.
“Ferenc is a great example of this,” Oss added. “His background in e-commerce, graphic design and, ultimately, creative direction put him in a place where he had to know the fundamental mechanics of photo and video work to direct aspects of his campaigns. Guests like Ferenc and Tim bring value to our classroom by showing students the approaches they are learning are real and applicable. They validate the work we do, and we thank them deeply for their contribution of time, knowledge and experience.”